1. Authoritative
    Indicate the qualifications of the authors
    > complete version
    Any medical or health advice provided and hosted on this site will only be given by medically trained and qualified professionals unless a clear statement is made that a piece of advice offered is from a non-medically qualified individual or organisation.
    > guidelines for this principle
  2. Complementarity
    Information should support, not replace, the doctor-patient relationship
    > complete version
    The information provided on this site is designed to support, not replace, the relationship that exists between a patient/site visitor and his/her existing physician.
    > guidelines for this principle
  3. Privacy
    Respect the privacy and confidentiality of personal data submitted to the site by the visitor
    > complete version
    Confidentiality of data relating to individual patients and visitors to a medical/health Web site, including their identity, is respected by this Web site. The Web site owners undertake to honour or exceed the legal requirements of medical/health information privacy that apply in the country and state where the Web site and mirror sites are located.
    > guidelines for this principle
  4. Attribution
    Cite the source(s) of published information, date medical and health pages
    > complete version
    Where appropriate, information contained on this site will be supported by clear references to source data and, where possible, have specific HTML links to that data. The date when a clinical page was last modified will be clearly displayed (e.g. at the bottom of the page).
    > guidelines for this principle
  5. Justifiability
    Site must back up claims relating to benefits and performance
    > complete version
    Any claims relating to the benefits/performance of a specific treatment, commercial product or service will be supported by appropriate, balanced evidence in the manner outlined above in Principle 4.
    > guidelines for this principle
  6. Transparency
    Accessible presentation, accurate email contact
    > complete version
    The designers of this Web site will seek to provide information in the clearest possible manner and provide contact addresses for visitors that seek further information or support. The Webmaster will display his/her E-mail address clearly throughout the Web site.
    > guidelines for this principle
  7. Financial disclosure
    Identify funding sources
    > complete version
    Support for this Web site will be clearly identified, including the identities of commercial and non-commercial organisations that have contributed funding, services or material for the site.
    > guidelines for this principle
  8. Advertising policy
    Clearly distinguish advertising from editorial content
    > complete version
    If advertising is a source of funding it will be clearly stated. A brief description of the advertising policy adopted by the Web site owners will be displayed on the site. Advertising and other promotional material will be presented to viewers in a manner and context that facilitates differentiation between it and the original material created by the institution operating the site.
    > guidelines for this principle